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Geopolitical branding: Why ‘globetition’ requires new marketing skills for Europe

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In this guest commentary, Christian Lungarotti and Carlo Alberto Pratesi explore to what extent an effective geopolitical branding strategy can help strengthen a country or international organisation’s global standing and support its economic and political objectives.

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Inside the EU’s long-term budget: The multiannual financial framework explained
The EU’s multiannual financial framework, a seven-year budget powering policies within and beyond its borders, will enter negotiations for the post-2027 period in 2025. Building on years worth of analysis of the EU’s long-term budget, we will closely monitor the upcoming negotiations, focusing in particular on Europe’s global role and relations with its neighbourhood, Africa and the Global South.
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09 January 2025

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Chloe Teevan
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San Bilal
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Sara Gianesello
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We are ECDPM – a leading independent 'think and do tank' that wants to make policies in Europe, Africa and other key partners work for inclusive and sustainable development. Our policy experts provide independent analysis, thorough research, fresh ideas, advice and training on topics related to climate, energy and food, economy and trade, geopolitics and development, governance, migration and mobility, digital cooperation and peace and security.

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